The basic principle for disclosing business details, for both sellers and business brokers, is a step-by-step approach.
Firstly, the buyer needs to sign a confidentiality agreement, committing to maintain the confidentiality of the information they acquire about the business. The seller or broker will provide an Information Memo. If the buyer has further interest, they can ask questions. The seller or broker can assess the buyer’s genuine intent and priorities to determine if they are a serious buyer. Then, a decision can be made on whether to disclose more information, such as financial reports, tax records, staffing arrangements, purchase orders, business records, and so on.
In addition to this process, buyers can also conduct their own investigations, like Google reviews, social medias and online information about the company’s products and services, visit the business location, and study competitors.
Many buyers are reluctant to invest time in reviewing business introductions or conducting on-site investigations. Instead, they often seek a full set of financial data and more business information too early. At this stage, sellers and business brokers may be hesitant to provide such information. IM is typically a summary prepared by the intermediary after compiling comprehensive business information, including financial data, and can provide a basic understanding of the business. When buyers request detailed business information too early, it may indicate a lack of trust in the intermediary or seller, and insufficient research into the business itself.